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April 14, 2022
Pisang Ijo Tirasa Entrusts Its Branding to HelloBCR, Featuring Ria Ricis
In an effort to strengthen brand selling and expand market reach, Pisang Ijo Tirasa partnered with HelloBCR to craft a comprehensive and impactful endorsement campaign. Adding a special touch to the collaboration, well-known public figure Ria Ricis was featured as the face of the campaign.
Dressed in stunning traditional attire and holding the signature Pisang Ijo Tirasa products, Ria Ricis brought elegance and authenticity to the brand’s message—showing that traditional local foods can shine through creative and professional branding. This moment reflects Tirasa’s full trust in HelloBCR’s expertise in managing public-facing brand identity.
As a strategic partner, HelloBCR handled every detail from start to finish—from talent curation and visual concepting to social media activation. The goal: to position Pisang Ijo Tirasa not only as a delicious treat but also as a proudly packaged local product with a strong narrative.
This collaboration between Pisang Ijo Tirasa, Ria Ricis, and HelloBCR is a powerful example of how synergy between local brands, influencers, and creative teams can result in campaigns that go beyond sales—elevating culture, storytelling, and community pride.
